It’s the end of the 1960s as we know it. As AMC’s “Mad Men”
heads into its 7th and final season, the pressure is on to go out in
a record breaking way. Part of the plan: A split finale season, a la “Breaking
Bad, with seven episodes airing in 2014 and the final seven in 2015.
Showrunner Matthew Weiner has already commented on “Mad
Men’s” mini finale seasons, recently telling Rolling
Stone, “It was more work, and challenging, but I
think, creatively, it was kind of invigorating. I hope the audience feels that
way, but from our end of it, it was definitely a good thing to have. A good
shake-up.”
Of course, AMC previously had mega
success with “Breaking Bad’s” two-year finale, with a whopping 10 million
viewers tuning to see Walter White’s (Bryan Cranston) final days. And Weiner
admits his show is following the “Breaking Bad” model, even if it wasn’t his
idea.
“The whole reason
we're splitting the season like this is because it was tremendously successful
for the network,” he said. “I have a lot of control, and I certainly am given a
lot of freedom creatively. But that was not up to me, and when I saw what
happened with ‘Breaking
Bad’ how could you argue
with them? Honestly, part of me thinks, as a viewer: Let it go on a little bit
longer. “
But can ratings
history repeat itself? There’s already naysayers. A recent Vulture article acknowledged that both
AMC dramas are highly acclaimed, but added that the odds of the “Mad Men” actually
“experiencing a ‘Breaking Bad’–size surge are
slimmer than those of Don Draper turning down an old-fashioned.“ (Translation: Not likely. At all.)
And from the Baltimore Sun: “The idea of presenting
one season's worth of episodes as two distinct seasons worked wonderfully for
AMC with ‘Breaking Bad.’ But that series had a crime-drama, action-adventure
component. I'm not so sure it will work nearly as well for ‘Mad Men,"
especially if Don is wandering around in a near-comatose cosmic funk…”
Indeed,
back in the day (okay, 2007) “Mad Men” was AMC’s flagship series and garnered a
ton of buzz. Within a few years, Banana
Republic partnered with the show for “Mad Men” inspired clothing line, while ‘60s
era dramas—albeit all of them short-lived - popped up all over the small
screen: "Pan Am," "The
Playboy Club" and "Magic City."
But in some ways, “Mad Men’s” ship may have sailed. The show, once
an Emmy darling, has been shut out from the primetime awards ceremony the past
two years. Ratings have fluctuated, and the ridiculously long gap between
season 4 and 5 turned off some viewers. Ratings were up for the Season 6
finale, “In Care Of,” but they took a plunge for the Season 7 premiere, “Time Zones.” It remains to be seen if
they will climb, or even remain stable, as Season 7 progresses.
Weiner has already gone on record as saying he’ll miss “Mad Men” More than
any of us will. While he may be underestimating the show’s most devoted fans,
we’ll have to do a time jump to see if that sentiment rings true.
“Mad Men” airs Sundays at 10 p.m. on AMC.
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